Cash remains king – 67% of Americans still use traditional in-store payment (2024)

Recent data from YouGov Profiles provides an overview of how American adults are engaging with mobile payment systems, and their choices for in-store and online purchases over the last 30 days.

According to the data, PayPal leads the pack among mobile payment apps, with 37% of Americans saying they've used the service in the past month. This is followed by Zelle (17%), Venmo (15%), Apple Pay (14%), and Google Wallet (10%). However, a quarter of consumers reported not using any mobile payment or deposit systems/apps, highlighting a divide - and therefore, opportunity - in the adoption of digital payment technologies.

When it comes to in-store purchases, traditional payment methods still hold sway. Cash is the most commonly used form of payment, with 67% of respondents favoring it, demonstrating its enduring appeal for physical transactions.

Debit cards (42% using chip and 35% swipe) and credit cards (35% using chip and 26% swipe) also remain popular. Contactless payments via debit or credit card and through mobile payment apps each captured 17% usage, signaling a growing interest in faster, more convenient payment methods.

The landscape shifts when looking at online purchases. Credit cards are the most used payment method (54%), followed closely by debit cards (49%). PayPal stands out as the leading mobile payment option for online transactions, used by two-fifth of Americans (42%), underscoring its strength in the e-commerce space.

Gift cards (31%) and "buy now, pay later" systems (10%) also play significant roles in online shopping, reflecting diverse consumer preferences and the increasing complexity of the online payment ecosystem.

The insights gleaned from YouGov Profiles offer a snapshot of the current digital and traditional payment usage among American adults. With PayPal leading the charge in mobile and online payments, it's clear that digital wallets are making significant inroads into the consumer payment space. However, the enduring popularity of cash and direct bank-linked payments for in-store purchases highlights a diverse landscape where traditional and modern payment methods coexist.

Make smarter business decisions with better intelligence. Understand exactly what your audience is thinking by leveraging our panel of 20 million+ members.

Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally representative and weighted by age, gender, education, region, and race.

Tags

Profiles

Categories

Financial Services, Telco

Share

Subscribe to your sector newsletter

Cash remains king – 67% of Americans still use traditional in-store payment (2024)

FAQs

Cash remains king – 67% of Americans still use traditional in-store payment? ›

Cash is the most commonly used form of payment, with 67% of respondents favoring it, demonstrating its enduring appeal for physical transactions. Debit cards (42% using chip and 35% swipe) and credit cards (35% using chip and 26% swipe) also remain popular.

What percentage of Americans still use cash? ›

Cash User Statistics

A total of 19.2% of American consumers will use cash for at least half of their purchases. Cash-only consumers represent 18.2% of those who will use cash for at least half of all purchases. The share of American consumers using only cash declined 30.0% from 2022 to 2024.

Is cash still king in the USA? ›

Greenwood Village, COLO – August 15, 2023 — “Cash is king,” according to nearly 1 in 5 of Americans (17%) who prefer the minimal risk and convenience of cash — and rising interest rates may prove some savers right, according to new research from Empower, a leader in planning, investing and advice.

Who is still using cash? ›

Still a huge reliance on cash

Despite these massive changes, 71% of people still have some level of everyday reliance on cash and have used cash in the past two weeks. LINK data shows that UK consumers are still withdrawing £209 million a day from cash machines, however, this is £100m (33%) less than 2019.

What percentage of transactions are in cash? ›

In 2019, 26% of payments were in cash in the US, but that fell to 19%, 20% and 18% respectively in the following three years. The proportion of payments made by credit card rose from 18% in 2016 to 31% in 2022. Payments made by debit card rose to 29% of the total in the same year, from 27% in 2016.

Is the United States going to a cashless society? ›

Progress of cashless initiatives in key countries

The US is moving toward cashless payments, with a substantial increase in the use of mobile wallet apps and contactless cards. A report from the Federal Reserve Bank of San Francisco found that payments made using cash accounted for just 18% of all US payments in 2022.

Is cash still widely used in USA? ›

Cash remains king – 67% of Americans still use traditional in-store payment.

Who has gone cashless? ›

Cashless Countries
  • Sweden.
  • Finland.
  • China.
  • South Korea.
  • United Kingdom.
  • Australia.
  • Netherlands.
  • Canada.
May 23, 2023

Is cash going obsolete? ›

If it's been a long time since you pulled out actual dollars and coins to pay for something — here's a conversation for you. It might seem like cash is slowly becoming obsolete. But, Brett Scott says it's a false narrative that we're all pining for a cashless society.

Will we become a cashless society? ›

Is the cashless society really coming? Despite the rapid development of convenient, seamless digital payment methods, the 100 per cent cashless society remains a distant prospect. Cash is a trusted, reliable and essentially secure way to spend, and still adds up when it comes to straightforward everyday budgeting.

Which country is the most cashless? ›

And, if you're interested in going cashless, we can help you compare quotes from EPOS system providers. Just fill in our quick form. Norways is the most cashless country, with only around 2% of payments being made by cash, and 100% of the population having a bank account.

Which country uses the most cash? ›

Top Five Countries Most Reliant on Cash
  • Romania: With 78% of all payments using cash, Romania still heavily relies on cash daily transactions every business day.
  • Egypt: With nearly 70% of the country not using a bank account, Egypt's citizens regularly use cash.
Jul 24, 2023

Do people still pay with cash? ›

70% of people said they use card payments most often

22% of people said they use cash most often and only 14% of people said they prefer cash payments as they're more in control of what they spend. Only 7% said they use digital wallets (Apple/ Google Pay etc.)

What percentage of US money is cash? ›

Dividing this number by the value of M2, we see that actual cash comprises a bit more than 10.2 percent of the total money. This means that almost 89.8 percent of the money in the United States is not in the form of cash.

Is cash use declining? ›

Cash use has been declining for years, but cash isn't close to going away. In 2022, there were a staggering 70 billion cash transactions, making it the third-most-common payment method.

How much does the average American carry in cash? ›

For many Americans, cash is not king. More than three-quarters of respondents to a recent U.S. Bank survey said they never carry more than $50 in currency with them. Nearly one-quarter said they keep $10 or less.

How much cash are Americans sitting on? ›

American households hold just under $18 trillion in liquid assets, which includes cash deposits, representing an astounding increase from the $10 trillion level in 2013. Consumers added $5 trillion in liquid assets in 2020 alone.

Top Articles
Latest Posts
Article information

Author: Tyson Zemlak

Last Updated:

Views: 6118

Rating: 4.2 / 5 (43 voted)

Reviews: 82% of readers found this page helpful

Author information

Name: Tyson Zemlak

Birthday: 1992-03-17

Address: Apt. 662 96191 Quigley Dam, Kubview, MA 42013

Phone: +441678032891

Job: Community-Services Orchestrator

Hobby: Coffee roasting, Calligraphy, Metalworking, Fashion, Vehicle restoration, Shopping, Photography

Introduction: My name is Tyson Zemlak, I am a excited, light, sparkling, super, open, fair, magnificent person who loves writing and wants to share my knowledge and understanding with you.