Denim is a sturdy cotton twill fabric woven with an indigo, gray, or mottled white yarn. Denim is perhaps one of the most well-known and commonly worn fabrics there is, from the classic blue jeans to jackets, dresses, overalls, and more. For almost a hundred and fifty years the blue jean has been a symbol of classic Americana.
Denim jeans were invented in the 1870s by Jacob Davis and Levi Strauss, the same Levi who founded Levi’s Jeans. Jacob Davis, his business partner, was the first to use copper rivets in men’s denim and cotton duck cloth trousers in order to reinforce the weakest points of the piece of clothing. This technique made the trousers stronger for a laborer’s daily wear. On May 20, 1873 a patent was granted to Davis and Levi Strauss & Co. for the jeans we know and love today.
Authentic denim is made with cotton. You need 100% cotton in your denim to provide that perfect texture: cotton denim is durable yet will mold to your body with each wear, meaning your denim jeans will be made uniquely your own every time you pull them on.
Though we’re partial to cotton-only jeans, sometimes 1% or 2% stretch provides a little extra comfort, while maintaining all the wonderful qualities that cotton lends to classic denim jeans.
When it comes to maintaining denim, you may want to go against your instinct to keep your clothes looking new. Denim ages and breaks in well, becoming more comfortable as it gets older. True denim should be worn in so it can mold to your form, get softer, and cultivate its own personality. Read: very low maintenance.
Denim does not wrinkle and denim jeans are easy to care for.
When it comes to your jeans, less is more. Washing, that is. Jeans only need to be washed, at most, once every five wears. You should always wash your jeans inside out to prevent undue fading and tumble dry on low to maintain fit.
